NEW YORK, NEW YORK - JUNE 06: The Staten Island Ferry moves past the Statue of Liberty on a hazy morning resulting from Canadian wildfires on Jin New York City. “It’s difficulty to predict the movement of the smoke… This is an unpredictable series of events and we cannot provide guidance more than a day in advance at this point.” “While there may be potential for significantly improved conditions by Friday morning, smoke predictability that far out is low,” the mayor cautioned. However, conditions will deteriorate again on Thursday afternoon and evening “as smoke moves back over the city,” Adams said. on Wednesday evening before they temporarily improve later in the night and into Thursday morning, the mayor said. That’s the highest level on record in the city since the 1960s, he said.Īir quality conditions are likely to worsen through 9 p.m. on Wednesday, which is classified as “hazardous,” Mayor Eric Adams said during a news conference Wednesday. New York City had an AQI of 484 at 5 p.m. Our team of deliverability experts can help you plan reengagement campaigns for inactive users, repair your sending reputation after a reengagement campaign, and more.As of Wednesday evening, major metro areas such as Philadelphia Jersey City, New Jersey and New Haven, Connecticut, had air quality indexes ranging from 200 to 300 – which is considered “very unhealthy,” according to government website. And with Google updates like the 2 big ones in the past few weeks-deleting inactive accounts and implementing a new blue checkmark -it’s crucial to stay vigilant in your sending to limit damage to your reputation. The world of email deliverability is ever-changing. Send effective reengagement campaigns with Twilio SendGrid So if the user logs in, their account will stay active. However, before deleting any accounts, Google will send multiple notifications to that customer to inform them of the upcoming deletion. This change will occur in a few stages.īeginning in December 2023, Google will start deleting accounts created over 2 years ago and never used. Google won’t just delete all inactive accounts at once. When will Google start deleting inactive accounts? For example, if your team needs assistance with planning reengagement campaigns or repairing your sending reputation after a reengagement campaign, contact us to explore how you can work with one of our experts. So if you send reengagement campaigns to older subscribers, you’ll likely see higher bounce rates at Gmail for those subscribers who haven’t logged into that Gmail account in over 2 years.Īt Twilio SendGrid, our team of deliverability consultants works closely with customers on special campaigns, such as reengagement, to send mail in a manner that will limit any damage to your sender reputation. It’s no secret that inbox providers like Gmail don’t like to see mail sent to their customers who haven’t even logged into their account in several months. However, if you send mail to subscribers that haven’t opened your emails in over 2 years, it’s time for a change. How will this Google update impact senders?įor senders with strict sunset policies, you shouldn’t see any impact. Meaning, these accounts are often vulnerable, and once an account is compromised, it can be used for anything from identity theft to a vector for unwanted or even malicious content, like spam. Our internal analysis shows abandoned accounts are at least 10x less likely than active accounts to have 2-step verification set up. Inactive accounts also tend to not have 2-step verification set up. Not to mention, most inactive accounts use old or reused passwords, making them a likely threat for a cyberattack compared to accounts with frequently changed passwords. Old, inactive accounts are more susceptible to compromise. Now that you know the who, when, and where, let’s look at the why and how surrounding this Google update. That means you could lose access to any associated Google apps, including Docs, Drive, Meet, Calendar, and Photos if you’ve been inactive for 2 years. This will involve the entire Google Workspace, not just Gmail. So if you have an account you haven’t used or logged into for 2 years, Google will delete the account and its contents. In short, by the end of 2023, Google will change how it handles inactive accounts. Do you have any old Gmail accounts you stopped logging into a while back? These might soon be gone, according to a news release from Google.
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